FT Predict is more than just a game. Predictive markets collect the wisdom of the crowd* in a single dynamic price unit that can be far more sensitive to changes in the market than standard survey-based research. And a growing number of today's leading companies embrace predictive market models in order to harness the wisdom of their own crowds to improve decision-making. Still, the fun part is playing the game and keeping up on what's important to you at the same time. And if you like to play, we'll keep playing.

We hope FT Predict interests you. Tell us what you think!

Looking for more information on Predictive Markets? Wikipedia's entry is a good place to start.

* James Surroweicki's book, The Wisdom of Crowds, offers insights into the dynamics behind predictive markets and why they work...and why sometimes they don't.